Lotus' stand at the show was displaying three new cars, the Evora, Exige Cup 260 and Elise Club Racer. Lotus Operations Director, Luke Bennett, during his press conference reminded the assembled press that the brand is all about a performance, technology and lifestyle. "We make exciting sports cars and develop engineering innovation. Our brand stems from our motor racing heritage – Lotus, of course, grew out of the disciplines of motorsport - and we have more news later relating to Lotus’ return to the motorsport arena." Trends in consumer preferences and the emergence of new technologies create an enormous opportunity for Lotus to stand as a leading light in the automotive industry. The future trend is clear and Lotus intends to lead the change, not follow.As an example, the new multi-award winning Lotus Evora sets new standards for fuel efficiency in the high-performance sports car market with CO2 emissions of 205 g/km. The Evora is Lotus’ first step to migrate from a single platform car company to a three model range, a vital stage in our long term brand development and initial feedback since launch has been positive. First customer deliveries of the Evora have already started and there is a substantial order bank of five months’ production, clearly demonstrating its appeal to the 21st century sports car customer.To cope with this demand, Lotus have recruited 150 additional staff representing a 30% increase which probably makes them unique in an industry hemorrhaging jobs currently. And brand development continues, with €25m of investment earmarked for product development this year on top of the €35m invested last year.Similarly, Lotus Engineering is committed to driving forward with sustainable low carbon technology derived from our ethos and expertise of reducing vehicle weight. Lotus engineering has an impressive track record in technologies development such as hybrid and electric vehicles and alternative sustainable fuels. Bennett was proud to report at Frankfurt that Lotus Engineering increased sales by 23% over the last financial year, despite the global economic challenges. The Lotus Range Extender engine that was on show at their stand is a great example of this expertise. This 1.2 litre, 3 cylinder engine has been designed and optimized specifically for series hybrids.True to Lotus, it combines innovation and simplicity of design with its aluminium monoblock construction which integrates the cylinder block, the cylinder head and exhaust manifold in one casting, resulting in reduced mass, assembly costs and package size as well as improvements in durability and emissions. It can run on gasoline or sustainable alcohol fuels and weighs just 56 kilos. A "fast route to market" design and development process has given vehicle manufacturers wanting to source a dedicated range extender for series hybrid vehicles a new viable option. The Lotus Range Extender will be first showcased in the Limo Green project which is funded by the UK Technology Strategy Board, targeting less than 120 g/km CO2 emissions in a large, executive saloon. Also, announced was the return of Lotus to the global motorsport arena.Firstly, Lotus and F1. A Malaysian-led initiative, championed by Proton, is entering the F1 arena. Details are still being finalised, with more announcements to come. Secondly, Lotus will be competing in a number of global endurance racing events in 2010/11. Endurance racing is the arena where the combination of performance and efficiency really counts and another area where the Lotus Evora will be a class leader. The Type 124 (pronounced One Twenty Four) Endurance Racecar is the next step in the evolution of the Evora. The car will make its 24 hour racing debut at the ADAC Nürburgring 24 Hours which provides a great test for the Evora’s performance, efficiency and durability under tough and demanding endurance race conditions.
At the heart of the Lotus Evora are fundamental racecar elements: mid-engine layout, high-tech and super-stiff extruded and bonded aluminium chassis and very strong lightweight forged aluminium wishbones. All these elements mean that it is a natural evolution from the road going Lotus Evora to a competitive endurance racecar.From the outset the design team had intentions to take the Evora racing and the chassis was designed with this in mind. Endurance races are the perfect events to showcase the efficiency, handling and durability characteristics that have been fundamental to the concept of the Evora.The Lotus Evora Type 124 Endurance Racecar has a race-tuned version of the mid-mounted Toyota V6 engine, with power increased to over 400 ps (depending on race regulations). Vehicle mass is expected to be reduced by up to 200 kg, bringing the weight of the racecar to less than 1200 kg (depending on race regulations).Further changes for the Lotus Evora Type 124 Endurance Racecar include a six speed sequential paddle shift racing gearbox, full FIA specification roll cage, FIA-compliant 120 litre ATL fuel system, FIA fire extinguisher system, competition carbon fibre rear wing, diffuser and front splitter. The racecar is fitted with AP Racing 6 piston callipers front and rear, with a race-tuned Bosch ABS system, 4-way adjustable dampers and adjustable anti-roll bars. The racecar runs on 18” rims shod with Pirelli racing slicks and the wheels widths have been increased over the roadcar to 9 ½ J on the front and 11 J on the rear. The aerodynamically efficient Lotus Evora Type 124 Endurance Racecar body design, made from lightweight composite and carbon fibre panels, remains predominantly unchanged from the road car, with the only modifications being to the lower sections of the front and rear clamshells and the side sills. Luke Bennett, Director of Lotus Cars Limited, said, “Motorsport has been in our blood ever since our founder, Colin Chapman, built the first Lotus back in 1948. We are proud of our motorsport history, which includes victories in Formula One, Le Mans, saloon car, rally car and sportscar racing around the world; more recently, we won the British GT3 Championship in 2006 with the Lotus Exige. The Lotus Evora Type 124 Endurance Racecar is from the same unique stable and we expect it to be a competitive racecar when we enter various endurance races next year.”Roger Becker, Vehicle Engineering Director for Group Lotus Plc said, “Every Lotus car is designed to be at home on the race track as well as the road, and the Evora is no different. Designed primarily as an everyday road car, the Evora’s lightweight and stiff structure, its aerodynamics and performance means that it is perfectly suited to taming race tracks around the world, and we are looking forward to seeing the new Lotus Evora Type 124 Endurance Racecar line up on the grid for the 2010 season.”The racecar is expected to compete in a number of endurance races in 2010/ 2011 forming part of a factory-supported race program. The races that are targeted are: The 2010 ADAC Nürburgring 24 Hours (Nürburgring Nordschleife, Germany) in May 2010, Merdeka Millennium 12 Hours (Sepang, Malaysia) in August 2010, BritCar 24 Hours (Silverstone, UK) in October 2010 and the Dubai 24 Hours (Dubai Autodrome, UAE) January 2011. The END
At the heart of the Lotus Evora are fundamental racecar elements: mid-engine layout, high-tech and super-stiff extruded and bonded aluminium chassis and very strong lightweight forged aluminium wishbones. All these elements mean that it is a natural evolution from the road going Lotus Evora to a competitive endurance racecar.From the outset the design team had intentions to take the Evora racing and the chassis was designed with this in mind. Endurance races are the perfect events to showcase the efficiency, handling and durability characteristics that have been fundamental to the concept of the Evora.The Lotus Evora Type 124 Endurance Racecar has a race-tuned version of the mid-mounted Toyota V6 engine, with power increased to over 400 ps (depending on race regulations). Vehicle mass is expected to be reduced by up to 200 kg, bringing the weight of the racecar to less than 1200 kg (depending on race regulations).Further changes for the Lotus Evora Type 124 Endurance Racecar include a six speed sequential paddle shift racing gearbox, full FIA specification roll cage, FIA-compliant 120 litre ATL fuel system, FIA fire extinguisher system, competition carbon fibre rear wing, diffuser and front splitter. The racecar is fitted with AP Racing 6 piston callipers front and rear, with a race-tuned Bosch ABS system, 4-way adjustable dampers and adjustable anti-roll bars. The racecar runs on 18” rims shod with Pirelli racing slicks and the wheels widths have been increased over the roadcar to 9 ½ J on the front and 11 J on the rear. The aerodynamically efficient Lotus Evora Type 124 Endurance Racecar body design, made from lightweight composite and carbon fibre panels, remains predominantly unchanged from the road car, with the only modifications being to the lower sections of the front and rear clamshells and the side sills. Luke Bennett, Director of Lotus Cars Limited, said, “Motorsport has been in our blood ever since our founder, Colin Chapman, built the first Lotus back in 1948. We are proud of our motorsport history, which includes victories in Formula One, Le Mans, saloon car, rally car and sportscar racing around the world; more recently, we won the British GT3 Championship in 2006 with the Lotus Exige. The Lotus Evora Type 124 Endurance Racecar is from the same unique stable and we expect it to be a competitive racecar when we enter various endurance races next year.”Roger Becker, Vehicle Engineering Director for Group Lotus Plc said, “Every Lotus car is designed to be at home on the race track as well as the road, and the Evora is no different. Designed primarily as an everyday road car, the Evora’s lightweight and stiff structure, its aerodynamics and performance means that it is perfectly suited to taming race tracks around the world, and we are looking forward to seeing the new Lotus Evora Type 124 Endurance Racecar line up on the grid for the 2010 season.”The racecar is expected to compete in a number of endurance races in 2010/ 2011 forming part of a factory-supported race program. The races that are targeted are: The 2010 ADAC Nürburgring 24 Hours (Nürburgring Nordschleife, Germany) in May 2010, Merdeka Millennium 12 Hours (Sepang, Malaysia) in August 2010, BritCar 24 Hours (Silverstone, UK) in October 2010 and the Dubai 24 Hours (Dubai Autodrome, UAE) January 2011. The END
No comments:
Post a Comment