Faced with shrinking sales and an uncertain economic climate, Honda has announced plans to withdraw from the Frankfurt Motor Show.
Citing the 'unprecedented market downturn' and their recent withdrawal from Formula One, the company said the move is part of a coordinated effort to reduce costs in order to strengthen their business position in light of the current economic crisis. Honda who had hoped to debuted their Accord Tourer concept at the show will instead focus on several green initiatives such as expanding fuel cell research, creating more hybrid vehicles, and launching the 'Honda Academy' which is aimed at improving quality and customer service.
While many auto shows have seen serious cuts in manufacturer attendance, Honda's absence may cause other automakers to reconsider their presence at one of the premier industry events of 2009."
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